kathy vong
2D Artist and Designer
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Biomedical Imaging Center


During my time working at LAITS, I was tasked with redesigning the logo for the Biomedical Imaging Center at UT.

Design Brief 

Logo Redesign
1. Reposition “Biomedical Imagining Center” text
2. Use a UT approved serif and/or sans serif font
3. Simplify the logomark
4. Logomark must scale down well
5. Variations: black on white, white on black
6. One variation where colored dots and changed to colors approved in the UT brand guidelines
7. No gradients

See comparison between old and new logo.

On the right shows the various logomark variations they asked for. The differences are very subtle. See blown up logomark below.

Application on their website

Application on their website