kathy vong
2D Artist and Designer
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Planned Parenthood

Planned Parenthood

Collaborator: Kathleen De La Llata

What I did: Visual Identity, Brand Guidelines Book, Research, Highlighting Brand’s Core Values

Because of the political climate and controversy over abortion and women’s rights, Planned Parenthood is viewed in a negative light by the general public. In this project, we were tasked with rebranding this organization in a way that will solve this problem we have identified.

The problem

Planned Parenthood is first and foremost: a healthcare provider. This organization provides a wide variety of services that help not just women, but also men. What changes can we make in order to help regain public favor? How can we better inform the public of this organization’s services?

The solution

Through extensive research, we worked towards creating a new visual identity system and a social media campaign. I was in charge of developing the new visual identity. Writing copy and developing new language was vital. There’s no way to control how the general public feels about Planned Parenthood, but the organization can choose how to respond through careful selection of language and imagery without compromising their core values and beliefs.

Call to action

Call to action

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Logo lockups

Logo lockups

 
Required negative space around logo for usage with other elements/assets.

Required negative space around logo for usage with other elements/assets.

 
Potential merchandise and brand application. Banners could be situated outside of clinics to draw attention as some are difficult to locate.

Potential merchandise and brand application. Banners could be situated outside of clinics to draw attention as some are difficult to locate.

Advertising campaigns

Advertising campaigns