Appspand Client:
careertakes, job matching for new grads & early careers.
Creative Lead
Brand & visual identity, creative direction, social media, copywriting, web design, email (Brevo), and video editing.

Logo Development

I worked closely with the client and developed multiple brand concepts until we landed on a solution that not only aligned with the long-term trajectory they envisioned for their product, but also set them apart from their competitors.

Concept Proposal → Approval

Original proposed icon after deciding on a clear direction.
Flexibility for future campaigns coming down the pipeline.
Client feedback: We're going in the right direction, but we're not there yet.
Solution I landed on after considering everyone's feedback.
Final approved logo.

Social Media

Trendy graphics to appeal to a Gen Z and Gen Alpha target audience.

To promote the platform, we built a browser game where users upload their resume to receive feedback. Because the turnaround time was very tight, AI tools such as Nano Banana were used to generate pixel art assets. I worked closely with the dev team and provided them with designed screens, flow, audio, and also QA tested the game on desktop and mobile.