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Appspand Client:
careertakes, AI-powered job matching for new grads & early careers. -
Graphic Designer
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Brand & logo, social media, web, email, and video editing.
Logo Development
I worked closely with the client and developed multiple brand concepts until we landed on a solution that not only aligned with the long-term trajectory they envisioned for their product, but also set them apart from their competitors.
Concept Proposal → Approval
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Original proposed icon after deciding on a clear direction.
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Flexibility for future campaigns coming down the pipeline.
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Client feedback: We're going in the right direction, but we're not there yet.
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Solution I landed on after considering everyone's feedback.
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Final approved logo.
Landing Pages
Roast My Resume
A browser game utilizing AI-generated 8-bit inspired graphics. I designed static versions of all screens and worked closely with developers throughout the process. For promotion, I made a 9:16 trailer for social media promotion, mimicking a “chronically online” energy and aesthetic.
Social Media
Trendy graphics to appeal to a Gen Z and Gen Alpha target audience.
ASO: Updated Graphics
Before
After
